Adam Warren is CEO and Co-Founder of OpenJar Concepts, Inc. ®, (“OJC”) a full-service advertising firm specializing in performance media and its legal marketing division, The Sentinel Group ® (“TSG”). The Sentinel Group has become one of the most widely recognized and successful national media brands in lead generation for case acquisition. The core of The Sentinel Group merges the perfect balance between deep media and client relationships with in-house proprietary tracking capability, utilizing OJC’s TrafTrack ® system for unlimited reporting technologies. The OJC/TSG team has over 40+ years of combined mass media, performance-driven, lead generation experience, using vehicles such as TV, radio, print and digital. The senior management team has successfully been involved in the advertising for nearly every Mass Tort campaign during the last decade plus, dating back to 2001, and have increasingly moved into Single Event cases over the last 3 years. The Sentinel Group brings all of the pieces of the case acquisition puzzle together providing endless solutions, enabling a cost effective platform for driving quality calls and leads to our network of participating law firms. Simply, this is…. WHERE THE CASE BEGINS ™.
Starting OpenJar Concepts, Inc. ® 8 years ago with partner Reno Renaldo out of his home office, Adam has made a career out of integrity, relationships and relentless determination to win for his clients. Throughout Adam’s career, his expertise has been called upon several times for speaking engagements ranging from LeadsCon to various Mass Tort conferences such as MTMP, NTL, M&L and others. He has repeatedly made contributions to marketing blogs on major Mass Tort websites such as nationaltriallawyers.org regarding all of the nuances of legal marketing and the benefits to intake using software integration and reporting. Additionally, Adam has contributed to broadcasted interviews regarding Mass Tort marketing and key strategies to reach the market of the most respected lawyers in the country.
Prior to OJC, Adam helped build an unwired media network for a California-based firm focused on performance driven calls in TV, bridging relationships with more than 1000 media outlets. He has worked with various media types to develop a deep understanding of multi-channel distribution thus enabling alternative channels for reach such as Spanish TV and Radio, International Media, Mobile Marketing, Online, VOD and other interactive platforms.
Adam has worked extensively with many Long and Short Form advertisers, from a pure DR perspective to Hybrid Brand/DR and pure brand clients as well. Adam’s advertising career started in national advertising sales where he developed the first D2C group of TeleRep (now COX Reps) – Los Angeles, a television ad sales rep firm. Over a 3 year period, he cultivated relationships with a vast network of broadcast affiliates from major network brands including CBS, FOX, CW, ABC, NBC, Independents and others. Many of these stations included several top 10 DMA broadcast affiliates which generated DRTV group sales of an average of $32MM annually. Additionally, Adam consulted to other offices around the country, within all levels of management, as well as COX Corporate Marketing & new business development managers on D2C operations.
In 2003, Adam worked with the Direct Marketers Advertising Community in LA, whose core focus was to network and exchange ideas among the Direct Response marketers throughout Southern California. He served on the Board of Directors as VP of the organization through 2005.