Andy Rogers, a long-time legal marketing executive and Thomson Reuter’s veteran, joins Walker Advertising from FindLaw where he spent the past 13 years and held multiple senior sales roles including, most recently, Director of Sales & Operations for their Lead Solutions Business. At FindLaw, Rogers consistently guided the team to record sales, bringing his deep understanding of how to generate solutions to clients’ legal marketing challenges. Drawing on his proven experience in expanding the reach and effectiveness of sales teams, Rogers will focus on accelerating Walker Advertising’s expansion in both new states and new legal verticals such as Mass Tort. Andy’s commitment to understanding the business of law is so great that it led to him attending law school, and he attained his degree in 2014. While Andy has no plans to practice law, as his true passion is business development, he felt that attending law school would best enable him to work with his attorney clients and help them grow their law firms.
“Success in the legal marketing industry requires a holistic approach which is focused on bringing a positive return on investment. Walker Advertising is the only organization that has effectively translated ROI into their marketing solutions for attorneys,” said Rogers. “The biggest misnomer in our industry is talking about the cost of a particular piece of their marketing without looking at how it fits within the entire plan. I’m looking forward to helping quality attorneys, both existing clients and new ones, understand the value Walker Advertising can bring to their respective firms as they compete in an ever-changing market.”