Shannon Nelson has served as SVP Chief Revenue Officer for Relion Group, one of the main operating units within Lead Generation Technologies, a division of Cannella Media LLC, since 2015. Shannon leads the sales and sales development team who focus on day-to-day client business relationships. With Cannella Media’s partnership of more than 1,700 local market TV stations, cable systems, content networks, syndicators and streaming video providers, Shannon and the LGT team are able to combine ease-of-use and verifiable scale, ultimately producing a great benefit to each client. She joined LGT more than a decade ago in 2007, rising to Senior Vice President of Ad Sales and Sales Development and eventually, Chief Operating Officer, before assuming her current position. With 20 years’ experience in the advertising industry, Shannon brings a wealth of knowledge to LGT and the mass tort community.
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