A Case for Women

Speaker Bio

Susan Jones Knape is founder and president of A Case for Women, the only women-owned and women-focused marketing organization in the legal industry. It is also the only organization in the U.S. dedicated to empowering women to change their lives and help others through legal action.

Ms. Knape, a Magna Cum Laude graduate of The University of Texas, is a nationally recognized thought leader in marketing and women’s advocacy as well as a published author. As the Chief Marketing Officer for Baron & Budd, a position she held for over a decade, Ms. Knape developed a comprehensive digital strategy that successfully positioned the firm for direct online plaintiff acquisition. She also pioneered the use of social media for pharmaceutical litigation by launching the first national Facebook ad campaign for transvaginal mesh claims. A highlight of her tenure at Baron & Budd included break-through television creative for mesothelioma that was cited by AAJ as “…a model (that) would go a long way towards strengthening the ‘trial lawyers as advocates’ message.” She also created the brand “Protecting What’s Right” ® and was a Webby finalist.

Prior to her work for Baron & Budd and subsequent launch of A Case for Women, Ms. Knape spent two decades as a creative director and president of her namesake ad agency. In this position, she oversaw development of many national issues-driven marketing and advocacy campaigns for causes including The American Heart Association, The Texas Commission on Alcohol and Drug Abuse, Prudential Healthcare, Dallas Area Rapid Transit among others.

In 2004, Ms. Knape authored a McGraw Hill Publication: The Money Rules: 50 Ways for Women to Have More. Save More. Earn More. She volunteered her time to schools and non-profits, providing financial literacy workshops for teenage girls and their mothers, spoke at numerous events including the U.S. Department of Labor’s Women’s Bureau event on financial literacy and created the “Girlboss” competition for the best teenage business plan where she awarded the winner a $10,000 prize.

Ms. Knape has two daughters whom she raised as a single parent. Her youngest daughter works in healthcare in Washington, D.C. where she is also earning her master’s in public health at Johns Hopkins University. Her eldest, Jordan, an active participant in issues of importance to women, studied at Pratt University and authored the book: Best Body: Pretty. Miserable Perfectness. From its inception, Jordan has been instrumental in developing the vision of A Case for Women and now heads operations for the organization.

Ms. Knape also is politically active in her hometown of Dallas, Texas where she founded the grassroots organization, Forward Motion Texas. Most recently, Ms. Knape

launched A Vote for Women inspiring women to take part in the political process and advocating for causes about which they believe.


When to see them

October 14

4:30 pm Striking Out on Your Own: Women-Owned Law Firms

October 15

2:45 pm Innovative Ways to Find Mass Tort Clients