Susan Jones Knape is Founder and President of A Case for Women, the only women-owned and women-focused marketing company in the legal industry. A Case for Women efficiently delivers signed, qualified plaintiffs through its proprietary data-driven advertising, 60-person intake department and signature brand. ACFW offers digital marketing campaigns, full intake services, and plaintiff follow-up communications.
Under Ms. Knape’s leadership over the last five years, A Case for Women has worked with most of the leading plaintiff law firms in the U.S. and has developed a reputation as the go-to marketer for high quality case acquisition. ACFW consistently delivers signed cases that are thoroughly vetted, resulting in less than 10% attrition rate.
Ms. Knape is a nationally recognized thought leader in legal marketing and an advocate for women’s rights. Prior to founding A Case for Women, she worked for two decades in marketing and then served as Chief Marketing Officer for Baron & Budd for 11 years.
She is dedicated to helping women across the U.S. change their lives by taking legal action and to supporting plaintiff attorneys who fight vigorously for their clients.
As a result of market demand, A Case for Women also operates a “brother” brand, A Case for Justice. This is the vehicle currently in use for a national Paraquat campaign.
Ms. Knape is the president of A Fund for Women, a 501(c)(3) that assists women in immediate financial need.