Mass tort lead generation requires an intricate strategy. A single lead can be worth tens of thousands of dollars, so the race to acquire these leads is highly competitive.
Some law firms choose the “easy way out” and buy mass tort leads. With one lead costing less than $1,000, it may seem like a smart choice; however, lead buying is not always worthwhile.
While 49% of law firms say buying web leads is their best marketing channel, digital and traditional lead generation usually bring much better results. Lead generation tactics for mass torts are similar to strategies that work for other industries, advertising being the channel to generate the best leads. You can reach different target audiences and attract the best clients with the right approach.
In this guide, we'll talk about mass tort lead buying and other lead generation tactics. In the end, you'll decide which one works best for your firm.