Trying to measure the success of SEO efforts can be a daunting task. The number of factors that play a role in Google’s search algorithm coupled with overwhelming pools of data can make it difficult to reach cut-and-dry conclusions.
The solution? Identify which key performance indicators (KPIs) are most relevant to your business’s objectives, measure their success, and filter out the rest. To give a good idea of what metrics you may want to look for, here are three KPIs that effectively measure SEO success.