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MotionMetrics Revolutionizes Audience Targeting for Law Firms

By: Steve Nober, CEO of CAMG

One of the biggest challenges that any law firm faces is getting their messages in front of clients who need their services. Markets are crowded and there are many firms competing for the same advertising space, whether it be billboards, Out-of- Home (OOH), radio or digital.

Consumer Attorney Marketing Group (CAMG) has built an innovative and ground-breaking solution to help firms of all sizes maximize their outdoor, radio and digital advertising dollars’ MotionMetricsSM.

MotionMetrics makes use of the same data used by Apple and Google maps to target potential clients where they are as they move throughout their day. The result is a revolutionary and comprehensive marketing solution that takes into account data about traffic congestion (including accidents), outdoor locations, demographics and more to identify advertising opportunities in individual markets, both big and small.

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