The Sentinel Group

Speaker Bio

AJ Reyes brings more than 10 years of professional experience to the table with a focus on media, business startups and digital lead generation. He has worked in a variety of capacities ranging from helping a boutique ad agency achieve record breaking growth to guiding the creation of new divisions at a major fortune 500 company.

AJ spent 6 years at startup, boutique ad agency where he was able to develop multiple internal divisions across 3 different national offices. He was a key team member in launching a new interactive technology and was involved in all phases of product design, development and sales. On the Television side of the company, he ran national advertising campaigns across 25 DMA's and led a team in selling sponsorship's, product placement and underwriting for a nationally syndicated television show reaching 120 Million Households.

In his role with TSG, A.J. is leading the charge on all digital initiatives including site rebuilds for SEO and SEM targeting, Geo Targeting online campaigns, Programmatic buying, Interactive Television opportunities, Smart TV targeted campaigns and more. He has been instrumental in redesigning TSG’s digital client presentations and has already become a central figure in our client services division gaining the trust and budgets of some of TSG’s most devoted client base. A.J. oversees all facets of a digital campaign from conception to market launch including landing page design, media buying, and ongoing campaign analysis. TSG now has the ability to run Mass Tort campaigns across multiple online platforms with the same performance driven media strategies as our offline media.