Speaker

JAMS

Speaker Bio

Bruce A. Friedman, Esq. is an accomplished dispute resolution professional who has mediated and settled a wide range of cases including complex class action matters. He also serves as an arbitrator and discovery referee.

Mr. Friedman began his neutral career in 2011 following 37 years as a trial lawyer handling cases in the areas of insurance, class action, professional liability, business, real estate, and entertainment.  He was lead trial counsel in dozens of jury trials, bench trials, and arbitrations. He routinely represented clients in high-stakes litigation.

In 2022, he was recognized on Chambers USA‘s Nationwide Mediators List for drawing on his litigation experience to “adeptly mediate complex insurance-related disputes with further expertise in commercial matters. He was previously recognized by Chambers in insurance litigation while in private practice and was described as a “great strategist” with a broad commercial practice. In 2013, Mr. Friedman was named by the Daily Journal as one of the top neutrals in California. In 2012, Bruce was named as the Best Insurance Lawyer in Los Angeles by Best Lawyers in America.

Mr. Friedman’s background equips him to understand the complexities of business disputes and the leverage points on both sides of a case.  He keeps the parties engaged, knows when to talk and when to listen and when to let the client have a cathartic moment.  He is always prepared and thoroughly invested in a mediation even before it begins with pre-mediation calls and meetings.  He understands where parties are coming from having been in the trenches on the same kinds of cases that he is mediating.  His demeanor is very conducive to effective mediation and he excels at being direct but diplomatic.