Eric Bersano has been deeply involved in online legal marketing since 2006. He is the Director of Business Development at iLawyer Marketing a company focused on helping attorneys achieve great results online. iLawyer specializes in bringing potential clients to a law firm’s website through Search Engine Optimization (SEO) and paid search (PPC). They use a scientific approach to increase conversion based on focus groups, surveys and other data collection methods.
Prior to iLawyer Marketing, Eric worked at FindLaw which was the largest provider of legal internet marketing in the country. In 2009 he started his own legal marketing company before joining the iLawyer Marketing team in 2014.