Matthew Massaband is the Founder and CEO of The Legal Leads, a leading provider of high-quality, vetted live-transfer cases for plaintiff attorneys nationwide. With over 20 years of experience in marketing and lead generation, Matthew has built a reputation as a forward-thinking operator who leverages advanced technology and deep industry insight to deliver leads that consistently convert into compensable cases.
Prior to founding The Legal Leads, Matthew ran successful marketing companies across a wide range of industries, including loans, mortgages, debt settlement, credit repair, solar, and more. He drew valuable insights from these ventures spanning consumer acquisition, compliance, optimization, and conversion strategies to establish The Legal Leads as a trusted partner for mass tort and personal injury firms.
A firm believer in a technology-first approach, often summarized by the principle “you are only as good as your tech,” Matthew prioritizes cutting-edge systems and processes to ensure lead quality, real-time delivery, and strong performance outcomes for clients. He is also the founder and CEO of SIMZ.AI, a conversational AI intake agent designed to enhance client interactions and streamline operations across various industries.
From the company’s headquarters in Torrance, California, Matthew leads a dedicated in-house team of more than 50 professionals committed to maintaining rigorous standards. A strong advocate for quality over quantity, he focuses on reducing fallout, strengthening case viability, and delivering well-qualified cases that create meaningful, long-term value for law firms.