Nicole Cordero is vice president of media and a member of the senior executive team at Walker Advertising. In this role, Nicole is responsible for leading Walker's omni-channel and integrated media strategies and campaigns, helping generate strong performance and growth for Walker's in-house brands Los Defensores, 1-800-the-law2 and Vocate Legal through data-driven and audience centric media strategies. During her almost 20-year long career, Nicole has led successful media and marketing campaigns across a wide range of industries and categories, including Fortune 500 companies and world-wide brands. In addition to her experience across offline and online media, Nicole has extensive experience in Multicultural Marketing connecting brands and consumers in a meaningful way providing thought leadership and guidance on how to build culturally relevant and appropriate campaigns that connect businesses with the fastest-growing segment in the U.S. the right way. Incorporating data and analytics, messaging and communications planning, and operational and customer experience support.
Nicole is passionate about diversity and inclusion, she has led women in business groups, has mentored marketing and media executives, and was the Chair of the U.S. Hispanic Council for the Performance Marketing Institute for 2.5 years.