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DESCRIPTION

On May 10th, Google unveiled a completely new interface for their search engine results page. The SEO, Local, and Advertising results are now superseded by an AI-generated content box dubbed the Search Generative Experience that appears at the very top of the page. During this cutting edge session, we explore what impacts results in SGE, how Google intends to integrate advertising into it, showcase two additional Google results that highlight the expertise of subject matter experts: “Perspectives” and “About This Author” and forecast the return of the digital directories.