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DESCRIPTION
- The importance of establishing a trusted and recognizable brand for your law firm online
- How should your firm be creating significant public awareness for the cases you represent
- Why you must leverage the right digital channels to be able to reach the demographics most likely to be affected
- How to innovate your case generation marketing strategy to differentiate your practice and sign more clients
- What women want now, and what that matters to your case marketing
- The new normal—COVID has upended some marketing rules, while others haven't budged—know the difference
- Using money wisely—when it’s leads vs cases
- When saving money’s not a good thing—how to make sure your marketing spend pays off in the long term
- Leveraging digital and offline media for efficient marketing
- The ethics of lead generation and why it’s important
- Attracting qualified leads
- The infomercial edge for mass tort marketing
- Applying data to optimize campaigns and increase your response rate
- Adjusting your marketing during mobility changes and closures
- The 2021 media landscape and what’s ahead
- How to use data analytics to set your omnichannel marketing strategy
- Why having a backend firm and in-house call center is important
