Dec 15, 2020 2:00 pm EST

Register to attend this webinar HERE



  • The importance of establishing a trusted and recognizable brand for your law firm online
  • How should your firm be creating significant public awareness for the cases you represent
  • Why you must leverage the right digital channels to be able to reach the demographics most likely to be affected
  • How to innovate your case generation marketing strategy to differentiate your practice and sign more clients
  • What women want now, and what that matters to your case marketing
  • The new normal—COVID has upended some marketing rules, while others haven't budged—know the difference
  • Using money wisely—when it’s leads vs cases
  • When saving money’s not a good thing—how to make sure your marketing spend pays off in the long term
  • Leveraging digital and offline media for efficient marketing
  • The ethics of lead generation and why it’s important
  • Attracting qualified leads
  • The infomercial edge for mass tort marketing
  • Applying data to optimize campaigns and increase your response rate
  • Adjusting your marketing during mobility changes and closures
  • The 2021 media landscape and what’s ahead
  • How to use data analytics to set your omnichannel marketing strategy
  • Why having a backend firm and in-house call center is important