I got into ad tech because I was tired of wasting money.
Coming from the media buying world, I saw firsthand how broken the system was. The vendors all had the same pitch, the same dashboards, and none of them could actually drive results. I kept asking hard questions, and no one had answers that made sense. That’s when I realized the problem wasn’t me — it was the tools.
With a background in digital marketing, data analytics, and solving complex problems, I decided to stop waiting for someone else to fix it and started building the solution myself.
That was the beginning of adduro.
We approached ad tech with a completely fresh perspective — no legacy baggage, no buzzword bloat — just a relentless focus on performance, transparency, and actual outcomes. Today, we’re solving core problems in OTT and CTV programmatic advertising that the industry has ignored or failed to fix for over a decade.
It’s not just about better ads. It’s about rethinking how the ecosystem works for brands, agencies, and platforms — and building technology that finally lives up to the promise.
If you care about making programmatic work the way it should work, I’d love to connect.