Edward J. Lake is a founding partner of Gacovino and Lake since 1993 and the founding partner of The Lake Law Firm. Mr. Lake grew up working in the garment center in New York City. While learning the various aspects of running a clothing manufacturer, he gained the experience and skills that would ultimately pave the way for founding and running one of the largest Mass Tort practices in the country.
Mr. Lake earned his Bachelor of Science from the University of Maryland in College Park, and then he went on to hold several sales and marketing positions in the high-technology and manufacturing industries. After approximately ten years, Mr. Lake enrolled in the Jacob B. Fuchsburg School of Law at Touro College in Huntington Long Island, New York. While attending, he served on the staff of the Law Review and was presented the prestigious Jacob B. Fuchsburg Oral Advocate Award.
Today, under Mr. Lake’s leadership, The Lake Law Firm co-counsels with large and small firms across the nation and has played a significant role in building one of the nation’s largest mass tort portfolios. Mass torts the firm is currently working on include: 3M military earplugs, hernia mesh, CPAP, talcum powder, Zantac, firefighting foam (AFFF), infant formula, Paraquat and Roundup.
The Lake Law Firm’s time-tested client follow-up system, training and procedures are the cornerstones of the firm’s success. With call centers in several states, The Lake Law Firm has become known for their ability to market for cases and attain the best possible return on investment. The Lake Law Firm offers a wide array of mass tort services to other law firms. These include investment opportunities, case acquisition, case workup and co-counseling. Through these strategic relationships, Mr. Lake has been able to position the firm as a nationally influential leader in mass torts and personal injury. Gacovino and Lake, The Lake Law Firm, and the firm’s trial counsel have represented tens of thousands of clients, and helped recover hundreds of millions of dollars on behalf of accident victims and those harmed by dangerous products.
In addition to creating rigorous follow-up systems and highly-trained staff, Mr. Lake has developed a proprietary automated lead communications system called Persist. This advanced software streamlines the lead conversion process that enables firms to retain more clients without adding additional personnel. This has enabled The Lake Law Firm to help thousands of injured people in personal injury, pharmaceutical, medical device and defective product litigations.
Mr. Lake shares his knowledge as a regular speaker at events across the country, including events by the American Association for Justice, Mass Torts Made Perfect, the National Trial Lawyers and PILMMA. In 2014, Mr. Lake received the PILMMA Marketer of the Year award from the Personal Injury Lawyers Marketing and Management Association.
Mr. Lake is currently president of the Judith Lake Charitable Foundation. In 2004 he served as an adjunct professor at Southampton University in Southampton, New York.